Posted by Dan at 10th October 2016

What kills a startup?

18 mistakes startups makeThe title is a bit of a misnomer, it should be ‘what enables a startup to survive’ but it came from an article I was sent today titled ’18 mistakes that kill startups’ to comment on. Got me thinking.

What does kill a startup? And most importantly, what enables survival?

I get why this list was made, and agree with all 18 to some degree but it’s not a checklist to work with. It’s simply not that simple.

Mark Cuban (Allegedly. I say allegedly because some of it doesn’t fly for me either and he’s a seriously smart dude) published this list too:

Mark Cubans Rules For Startups

(I take issue with 1, 2, 3, 6, 8, 9 just for the record. They all need serious amounts of thought in context. Again, this isn’t just a checklist to work with.)

You can slice and dice it however you want to but if you look at what really makes a startup fly it’s ‘magic’ – based in the intangibles of timing and luck. Here lies the fairy dust that enables greatness once you have the fundamentals sorted obviously. Yes you can have a great idea, great team, great tech, cash in the bank but if that last bit of magic doesn’t come together then you can whistle Dixie as it just ain’t gonna happen for you.

So what can you do?

There is one thing you can do.

Be positive and present. Energetically switched on. Be it everywhere you go. Live it. Radiate it.

Hire smart people who get this, empower and inspire them to live it with you. This is the core of the magic. Of course it can’t change bad timing/ideas/cash flow etc! BUT it will energise your team to see problems in new ways, and it will change your luck.

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