Properly Annoying Digital #WankWords
Buzz words exist in every industry. Digital is probably one of the most chocked full of social-media-ninja-bigdata-wank phrases.
Here are some that make me bite my knuckle. And yes, I still use them. Regularly. Bugger.
Big Data – What was it before? Small data? Next up. Ginormous data.
Omnichannel – HUmm. What was wrong with multi?!
Social Media – Is not all media, social?
‘Like’ Us On Facebook – Whyyyyyyy?
Content Marketing – What were you marketing before? Cat wee?
Growth Hacking – Get your machete out.
Thought Leader – Yes. Always. Start. With a thought.
Make it go ‘Viral’ – Yup, I’ll give it the Clap.
SoLoMo – Google it, and facepalm.
The Internet of Things – Err. So I can connect my fridge to my watch to my email account. Cool.
The Cloud – Happens when Grandad eats chilli.
Disruptive Technology – When you want to get your hipster on and disrupt that shit.
Synergy – No.
Advertainment – Irritation while you’re trying to play.
Listicle – Sounds too much like testicle to me.