Properly Annoying Digital #WankWords

  • Dan
  • Buzzword Bingo, Digital Buzzwords, Tech Phrases, Wankwordsbusiness
  • Business
  • 11, November

Buzz words exist in every industry. Digital is probably one of the most chocked full of social-media-ninja-bigdata-wank phrases.

Here are some that make me bite my knuckle. And yes, I still use them. Regularly. Bugger.

Big Data  What was it before? Small data? Next up. Ginormous data.

Omnichannel – HUmm. What was wrong with multi?!

Social Media – Is not all media, social?

‘Like’ Us On Facebook – Whyyyyyyy?

Content Marketing – What were you marketing before? Cat wee?

Growth Hacking – Get your machete out.

Thought Leader – Yes. Always. Start. With a thought.

Make it go ‘Viral’ – Yup, I’ll give it the Clap.

SoLoMo – Google it, and facepalm.

The Internet of Things – Err. So I can connect my fridge to my watch to my email account. Cool.

The Cloud – Happens when Grandad eats chilli.

Disruptive Technology – When you want to get your hipster on and disrupt that shit.

Synergy – No.

Advertainment – Irritation while you’re trying to play.

Listicle – Sounds too much like testicle to me.

Missed any?

Tools To Measure And Visualise Digital Footprints

  • Dan
  • audience demographics, Digital Coaching, Digital Measurement, Digital Reports, Social Media Tools, website metricsbusiness
  • Business
  • 01, January

Here are some tools to capture and visualise digital activity. With some tips and thoughts around how to use them.

I’m often asked to research and analyse digital activity for business owners who want to know how:

  • their brand is perceived on the social web – Who’s saying what, where and why
  • to create a social media report framework
  • to benchmark against the competition. What’s working for them, what’s not … and more.

It’s AMAZING what you can find out with some VERY simple to use free tools. 

So I thought I’d share a selection. I’ve included tools that have a ‘freemium’ element, offering enough data to create reports at no cost. All you have to do is pull the relevant data into a visualised doc, give it context et voila you’re a digital genius.

I haven’t included:

  • Google Analytics or any inbuilt analytics from platforms such as Facebook, Youtube etc. Assume you know about these but drop me a line if you want to chat through.
  • The purely paid for analytics dashboards such as Brandwatch, Radian6, Sysomos, but they will certainly add value if you have the budget. However, with so much available for free if you know how, my sense is that these high value products are going to struggle (unless they diversify or niche).

The Platforms and Dashboards

Click on the logos to visit the sites and at the end of this article I’ve given a few ideas of how to consider and manage the data.

Alexa - Research ToolFree, global website metrics

Global Rank, Traffic Stats, Search Analytics, Audience Demographics, Contact Info, Reviews, Related Links, Clickstream, Traffic Rank, Reach %Pageviews, User Bounce, Country Stats, Time on Site… Everything web. Highlight: Audience Demographics – Age, gender, education level, has kids etc.

Compete Traffic RankKnow where you stand on the web

Detailed Traffic Data, Compare Sites, Paid vs. Organic Traffic, Paid Search Keywords, Demographics, Incoming Traffic Sources, Outgoing Traffic Destinations, Industry Category Traffic, Behavioral Category Traffic. Highlight: visualised rank against the competition.

How Sociable - Social Media MetricsMeasure social magnitude

Scores brand oomph on each social media platform out of a score of 10. Baby stuff but required often. Highlight: Gives you core platforms for free. Simple metrics to get a feel.


Kred, Klout and Peer Index all measure social impact and score out of 100. Simply connect your social platforms and tadaaa. Highlight: Well more of a top tip. As with all digital measurement, it has to be taken with a small handful of salt. So add and average theses scores to get a wet finger in the air impact score.


Visual map of tweets and Hashtags

Love this little visualiser. A virtual twitter neural pathway mapper. Small, cute, interesting. Highlight: Ability to click into nodes to explore connections and conversations.


Find online influencers

Want to know who rocks your industry? Find the top 5 in multiple categories for free. Small payment for the top 50. Highlight: Measures reach, resonance and relevance for each influencer with direct links to sources.


Create infographics and visualisation

Templated infographics so you can connect a Facebook Page and get the public data visualised beautifully in one click (Free and paid for templates). Highlight: Amount of templates in multiple formats. ‘Twitter vs.’ is nice touch.

Simply Measured

Charts, visualisations and data representation

Like but with a slightly different and more detailed spin. Highlight: Tip really. Play with all the visualisers (more below) to see which one(s) fit your needs.


Company financial and people data

This platform is Companies House meets the company’s bank. Exceptionally detailed data on all things financial and people. Highlight: Executed beautifully, which is p’raps unusual for such a dry topic.

Analyse WordsAnalyse Twitter threads into moods

Emotional, thinking and social style. It’s a little throw away this one but a nice guide when used with other sentiment metrics. Highlight: Social Style ‘Valley Girl’ – Hahaha


Search, compare, analyse and follow Twitter users

Who are your followers? Where are they located? When do they tweet? Find and connect with new influencers in your niche. Use super-actionable visualisations to compare your social graph to others. Highlight: Search Twitter Bio key words for free.

Social Mention

Real time social media analysis

A great starter for 10 when looking for analytical tools to tell you haw a brand or person is perceived online. Highlight: Free sentiment, reach, strength and passion indicators.

These are just SOME of the tools available to give you a feel for what’s out there. More come online every day while others die. Digital operates in dog years ;)

I could have listed more but I’d be here all year. Like: Netvibes, Listorious, SocialScope, Storify StumbleUpon, Twylah, Addictomatic, Clipboard, Fanmix, PostPost, Piktochart,, EngageSciences, Eloqua, Jugnoo, Raven,, SocialBro, SocMetrics,, Awedience,, Twitterfall, Thismoment, Tracx, Twendz, uberVU, WeFollow, EdgeRank Checker, Nimble… and on. Google at your peril, if a geek like me you’ll get sucked into the web FOREVER ;)

Thoughts, tips and how to’s

I have listed maybe a quarter of the tools I would use for any digital analysis work and I personally blend the paid for tools with free. There are also speciality tools for specific subjects if you’re a good Googler.

So you’ve got all this information at your finger tips, now what?

It obviously depends on what you want to get across and who the audience of the report is, but the core types of report I imagine you’ll be building will cover: social media monthly reports, digital benchmarking, competitor analysis, or brand/people profiling etc. Any others?

  • Keep reports simple and commercially relevant.
  • Its not just numbers. 1000s of followers or Likes means nothing without interaction, engagement and a subsequent action.
  • Visualise data, we eat with our eyes. Where you can’t get a graph or image directly from the platform or dashboard just drop the figures into Excel and chart it. There are also plenty of online tools:
  1. Vizify – Great if you have access to multiple social media accounts for the same brand
  2. iCharts – A little more grown up stuff
  3. Google Charts – Kind of ok for simple charts
  4. – My favourite infographic creation tool. Free templates, super easy to use
  5. infogram – Sexy Excel style charts and infographics. Very nice, easy to use but limited
  • Most platforms have their own analytics i.e. Facebook, Youtube, Google etc. I haven’t listed those but assume if you’re using them, you already know!
  • If appraising your own company’s digital foorprint, track hard and soft objectives (Quant and qual) rated and silo’d against your vision, values and objectives to give the results context. Measure monthly.
  • When benchmarking against the competition. Ensure you use a level playing field and in the right contexts e.g. Only use platforms that don’t need the comp brand’s login (Unless you have them?!).
  • Aggregate feedback from similar tools, don’t rely on one. They can lie.
  • Track online back to ‘real world’ where possible. Connect with in-store activity, or a voucher, telephone number i.e. Contextually it’s commercial outcome you want to measure, not digital numbers.

A personal side

Social media will soon just be media. I really sense that it’s coming home, to be absorbed into the very fabric of business operations, int/ext messaging and sales. I hope so, as it’s a facilitator, a toolkit, not a function that should sit on its own. Then we can get rid of the plethora of expert ninjas like me, lean back into realistic expectations of what these amazing platforms can offer, dispelling empty promises.

Anyhoo… I hope this list at least gives you some idea of what data you can grab, where and what to do with it. If you need help, email me.

A Beautiful Email Scam

  • Dan
  • email scams, internet security, spoof headingbusiness
  • Business
  • 01, January

Someone tried to scam me today for money via email.

It nearly got me…

This morning I received an email from an old business acquaintance called Charles Llewelyn, who is a super smart older gentleman who has been around the business block several times, made a fortune and now helps others do the same as a business coach and mentor.

It read:

Email from Charles

Sounds like Charles. He needs help.

No problem and happy to do so… but an unusual request from him.

Right email address (I checked), and the only thing that tweaked my ear was the grammar.

e.g. ‘I just had’ which knowing Charles would have read ‘I’ve just had’ (as well as other bits and pieces) so I figured bogus, BUT kept my mind open.

I replied:

My reply

Notice the response email has changed from gmail from ymail.

(Yes I did check originally and it WAS from Gmail. Google is normally pretty great at filtering Spoof Headers)


I traced the IP of the email to see if genuinely from Cyprus:

IP Trace

No. Mmm. Protected. It picked up me being in South Africa, but not the senders locale.

Ha. Ok, so now I’m intrigued. And strung it along to see what they wanted and if I could wheedle them out of the woods.

I received this response:


Now the spelling and grammar is obviously SO not Charles to me. I now know this is probably BS, BUT it’s still not totally unbelievable.

I’m starting to love these scammers, I almost want to give them the money just for the effort.

I reply and ask what number he’s on, saying that I’ll call him re the details of the transfer.

I received this:

Another Response

He/she’s not a complete idiot and I suggest that as he’s in a ‘cyber cafe’ he/she can log into Skype and message or call me.

That’s where the trail goes cold. No response, bar the real Charles whom I’ve called and emailed asking if he’s ok, who responds to tell me he’s been hacked.


Keep changing passwords people. Make them complex, protect your personal contacts and keep your wits about you!

… If it sounds unreal, it probably is.

What’s Best? Android or iPhone?

  • Dan
  • Android, iPhone, Smartphonesbusiness
  • Business
  • 01, January

In the REAL world which is the better Smartphone: Android or iPhone’s iOS?

Every year I buy the latest handsets and tablets regardless of flavour to see who is doing what well and keep my fingers firmly in technology’s digital an*s.

December 2012 I bought an an HTC OneX + and an iPhone 5 to explore and rate the market leading handsets and operating systems side by side. (I’m ignoring Windows for now. It’s cute but too little too late so far…)

Head or Heart?

iPhone 5HTC One X+

It’s all such an emotive subject in tech circles and shouldn’t be really. It’s a freaking telephone! But as manufacturers can’t distinguish on features they have to shift marketing efforts from head to heart I guess (Apple has lived comfortably in this ‘heart’ space since 1984).

Since the incandescent iPhone 5 release last year, I’ve not been particularly impressed with any of the reviews for either platform. Ad hype and fanboys are still emotionally driving the rhetoric surrounding both platforms. Not their technical capability, usability or real world functionality. I’m all for an emotional purchase but come on chaps, come back to product, differentiate, focus on the technology and how it can improve our lives.

Right. Admission time. Since 2007 my handset of choice has been an iPhone and it’s remained in my Kung-Fu grip since then. But hopefully I’ve managed to remain impartial in this review.

Here are my findings. Let me know if you agree:

ios-logoAndroidBattery Life

Battery takes age to charge on my HTC but lasts only marginally longer. There really is nothing in it. With both handsets you will only just about get a full days use with moderate usage – Draw


This is a difficult one to score as I’ve used iOS more, but I can’t help but find the Android Keyboard on my HTC a little fumblier. Is it just me? I really don’t think so. Copy and paste on Android is a behatch. ‘Select all’ not available! Lumpy scroll – iOS


My guiding light: How do the same Apps feel across both platforms? Any clangers? I use what I reckon are pretty standard Apps: Skype, Hootsuite, Google Maps, National Rail, Whatsapp, Spotify, ’email’, Dropbox, ‘sms’, Chrome, Instagram, Calendar. Apps crash more often on Android (once per week compared to once a month on iOS if that) and they need more management. Hootsuite feels very 90s and clunky. No week view in Cal and you have to guess the day on input, Gmail is horrible… You know what, I’ll stop there… iOS whips butts in this category – iOS

Signal StrengthAndroid

I reckon Android may just take this one. The signal ‘feels’ slightly better in any locale, but it’s just as unresponsive to location change (DO ignore the arbitrary aerial symbols on both systems. You can make crystal clear calls with 0 bars and enjoy a wobbly ‘a li e n’ conversation with 5) – Android


Size, clarity and quality on the HTC is just sublime BUT the touch accuracy is not so great – Draw

AndroidVoice Control

Google speech recognition is SO much better than Siri. It just works – Android

ios-logoHardware Quality

The iPhone is pure quality although with its new lightweight frame feels almost as toy’ish as the HTC – iOS

ios-logoApp Stores

Google Play is awe of the full compared to the Apple App Store. Yes we can talk about value for money but really?! I’d rather pay a few pennies more for quality and I will ignore the whole closed vs. open argument Droiders throw around. If you want quality there needs to be control. It’s just a proven fact – iOS



Ooh, difficult one this. In daytime the HTC is more responsive and delivers better quality images but the iPhone is a better all rounder – Draw

iOSThe Rest

  • Android’s ‘Optimise Battery Power’ option is a bit baffling. Shouldn’t this be automatic? I can’t tell difference in either setting.
  • Lack of refinement on Android. A dear friend calls it ‘bitty’.
  • My HTC randomly ran flat over night (80% charge at snooze)
  • Android often failed to send mails on any account.
  • Post OS updates, App shortcuts can disappear from Android home screen.
  • The social and ‘people’ integrations are great on Android.
  • In Android names in People search can’t be the business or associated words.
  • Oh and Apple shares have slid on poor 5 sales this week. Interesting.


So iPhone beats the Android HTC 8 to 5. 

Have I been fair?

Windows Mobile and BB10 next. Let’s see how they do.

The Southbridge – A Creative Tech Hub

  • Dan
  • Business Club Cape Town, Private Members Club Cape Town, The Southbridgebusiness
  • Business

Post amended Jan 2013

Sadly I was not successful at opening a business/entrepreneurs club in Cape Town in 2012 as I’d hoped. I couldn’t raise the extra funds or get enough general buy-in. I spent £10s of thousands over a 6 month period designing, anchor leasing, flying to and fro to meet interested parties, an amazing journey albeit temporarily cul-de-sac’d.

But my quest isn’t dead just yet.

From my perspective there are 3 things Cape Town (And SA) does well; tourism, financial services and creative tech. So I have decided to approach from a new angle, reduce outlay/risk, venue size and function, increase it’s commercial potential and focus solely on the creative tech scene in South Africa – Web, marketing, advertising, apps, mobile etc.

Original concept drawings:

The Concept

Think Groucho Club for Geeks or Soho House for Scientists but one step up from the Startup scene. I’ve provisionally called it The Southbridge i.e. a bridge to the southern hemisphere.

There is a burgeoning digital sector in South Africa, full of smart techies building web, mobile, touchscreen, augmented reality widgets and thingies that need channel to market internationally.

There are a number of great initiatives and collectives in Cape Town that are fuelling the startup end of the market, but little support for those who already have a sustainable business. The middle to higher end of the market.

So the opportunity is to create an exclusive club/hub of individuals, organisations and companies who want to collaborate on digital products, enjoy an inspiring place to work and play, learn and network, while accelerating the growth of their businesses. I also want the venue to be a showcase for South African tech entrepreneurship and innovation. (I’m not forgetting international business people who will simply enjoy using the space when in Cape Town).

Where better to do that than in foothills of Table Mountain? 

Facilities: Meeting Rooms • Bar / Restaurant • Hot Desks • High Speed Internet Access • Swimming pool / Jacuzzi • Outdoor Bar / Terrace • TV and relaxation space (Pictures are of a potential new space pre-fitout)

Club Aims: To offer an inspirational (net)working and thinking space for the digital community where we also collaboratively build digital products for international brands. The offline version of our online world  • Encourage 2-way investment opportunities between South Africa and the rest of the world • Invest in local businesses with profit generated from the club

Additional Activities: Dinner and Lunch Talks/Seminars • Educational Forums • Mentoring and Coaching • Idea Pitching • Networking • Collaborative Projects • Private Parties • Sports / Live Events on TV

Suggested Modus Operandi: Membership is invite only and focussed on the creative and tech sectors • Numbers limited to <500 members and split between start-up, small, med and large business • Club is managed by a rotating board of 7 members • % of profit invested in local opportunities, equity retained, with the caveat that a % of their profit is also paid forward

The Financials: Membership will cost R500-R3000 per month depending on usage, ability to pay, location • Day passes available at R200 • Club revenue will come from F&B (standard rates), events, venue hire, membership, and sponsorship • We will invest an average of R1m/year in local business/social enterprise • Reciprocal club memberships operational • We will look to open international venues based on the same principles within 3 years

We need: 1-5 sponsors to raise R100k/mth in total and support the initiative for a minimum of 1 year • 20 Founder Members to operate as ambassadors and encourage membership • General awareness for the initiative

With the Rand currently at R14-£1 developing tech here is cheaper than ever.

Interested in joining? Sponsoring? Hearing more?

email or call +27 715 203098 or +44 7766 776611

Previous Talks and Training Sessions

  • Dan
  • Digital Coaching, IT Training, Tech Talksbusiness
  • Business
  • 11, November

I’ve been doing talks, coaching and training sessions on all aspects of digital stuff since 1999. I’m fascinated by people and technology, equally captivated by how our on and off-line worlds collide.

I thought it might be cool to scrape together all the videos, pictures and podcasts from some of the sessions I’ve run. How wrong was I?! It’s painful watching and hearing yourself. It’s also proving more difficult than I thought as many are lost in the an*s of time… However, here are a few for you to throw tomatos at:

640k Ought To Be Enough For Anyone

Cape Town May 2012 – This talk for Net Prophet was all about tech, timing and opportunity in South Africa. The 1000+ audience was mainly comprised of techies, digital people and those in media slash comms. (There is some colourful language so NSFW on loud speaker)

640k Out To Be Enough For Anyone

LiveTech – Social Media Bootcamp

London, March 2011 – Tiffany StJames and I put together a 2 day social media bootcamp for 100 senior managers, mainly from Blue Chips, to get under the hood of social strategy and deep into the tools and frameworks for real world implementation. It was designed for those who were past social media 101, had applied it at some level within their organisation but really wanted to get to the next commercial level. Now… there is a video for this somewhere, I’m still trying to locate it… Pictures c/o the delightful

Technology for Marketing

London 2008. When we started The Engine Room (Boutique IT Support) in 2005 we ran quarterly sessions on all things tech from the Adam St Gallery in London (Home made videos so be gentle with me ;). This workshop from Spring 2008 looked at that new fangled social media thingamyjig. We first ran this session in 2006! Funny to think that a) People still run these social media 101 sessions, and b) social media (I’m somewhat bored of that hackneyed term now!) has only really been around, I would argue, since 2004 in its current format! Scary.

[wpvideo bf45NKzP]

100 Top Tips

London 2006. Again, an early Engine Room special, workshop style, for 40 people. This tech training session from Summer 2006 shared 100 Mac And PC top tech tips in an hour. We asked that people took away at least 5 that they could apply on a daily basis.

[wpvideo 2sRkv3xP]

As I find more pics, videos and podcasts I’ll grit my teeth and post them here…

Turning Off. A New Turn-On.

  • Dan
  • Business Thinking, Efficiency, Millenials, Smarter working, Smartphones, Turning Off, Workbusiness
  • Business
  • 10, October

Social Needia is a disease continuing to spread at work and at home. It’s been around a while, quietly noticed but largely ignored, unmoved by race, gender or age. It’s most prevalent when we are in social groups and it spreads virally.

We are the walking dead, living the addicts curse of the hyperconnected via our smartphones. Whether on a date, grabbing coffee with mates, or in business meetings… we’re zoned out of the conversation in the room to have another outside of it?!

fMRI brain scans show we’re not addicted to our phones, we’re actually in LOVE with them. Thank goodness mine is splash proof.

Hyperconnectivity is relatively old news, well documented and is not just mobile phone based. There are some surprising pros and cons as noted in this study, but I’m actually more interested (and slightly surprised) by something else.

There appears to be an attitudinal shift by tech manufacturers to help temper our addiction.

What, a Turn-Off?

I was talking to a work colleague recently and he was complaining of email overload, like we all do. After chatting a while, I realised it wasn’t the volume but the distraction of the email ping and the little icon in the bottom right hand corner of his screen that scratched his eyes. The disgusting suggestion to log in every few hours, have a clean out, and then turn it off again fell on deaf junky ears but I think he’ll come round eventually.

Ok, we know it’s not a technical issue but a behavioural one. Nonetheless, tech providers are giving us technical solutions:

Don’t ‘Switch Off’ – ‘Do Not Disturb’ Instead?

For some reason, tech manufacturers think we can’t find the off switch on our appliances so they’ve given us the ability to half turn off some things, at some times. Useful? You tell me.

iOS6 from Apple has added the ability to turn down a call and send a text message saying ‘Busy now, call you later’, and a ‘Do Not Disturb’ button which err, does what it says on the tin.

Android users have been able to configure their phones to use Apps such as ‘Do Not Disturb‘ for quite some time.

The social media dashboard Hootsuite gives you ‘Quiet Time’ in their App and most notification settings on most devices can now be set to multiple timed configurations of bleeps, pings and whistles so you can get (or delay) your fix from specific platforms.

Freedom will charge you $10/mth. Yes I said 10$/mth to block the internet from your PC or Mac to stop interweb distractions. Yes, $10/mth… Personally I think if you have such little self-control you should shut down the computer, put training wheels back on your bike and revert to pull-ups just in-case you wet the bed.

Path will tell your buddies when you’re asleep so you can keep the App on but not be bothered I assume?

Ah bless, we now even have a button that tells our loved ones when we’re copping Z’s. Or is it to tell them to go to sleep? ;)

Inbox Pause, well, pauses your inbox… Oh please!

Do we REALLY need these functions? Do you use them?

The Retail Conundrum

On a side note. Should retailers and restauranteurs encourage the use of smartphones on their premises or not?

This restaurant in LA has made a stand by bribing you with a 5% discount to leave your cell phone with the concierge at the door (A 50% discount wouldn’t pry my iPhone from my kung-fu grip but hey) and they say 50% of guests take them up on their offer.

I’m not convinced this is the way to go. Surely you want guests to amplify their experience online while they’re enjoying the offline version?

It used to be that customers only went online to complain or leave a shitty review. This isn’t necessarily the case while we have the ability to connect and comment instantaneously with our phones. We’re much more inclined to be balanced with our feedback. And there’ll be more of it, naturally balanced by volume (unless your service is awful?).

Social commerce is here whether we like it or not. Social networks need to make money, and the ability to get deals or discounts on products or services is already directly connected to how much social reach we attain with a (brand’s) message in our feed. Forget the 6 degrees of Kevin Bacon, social media must have cut that in half by now?

Yes we need to feel connected, yes we want deals, news, traffic reports and everything else social media can instantly gratify us with but I also feel like something is tipping energetically with how we use it. There is something in the ether, not just from the manufacturers, suggesting we use technology smarter, in context more often, and at the right time and place. No longer zombie slaves, excommunicated from the present and local.

I normally finish my articles with personal observations and learnings. This time it’s pretty simple for me. It’s just one.

1. Turn it off – Put the smartphone down, close the laptop lid, case the iPad

… Sounds a little preachy/old farty (is a personal reminder), but all I’m trying to say is let’s simply be fully present in the room, with our colleagues and loved ones.

Let’s use technology as the tool, not the other way round.


‘Freemium, Premium, Dreamium’ – Positioning Your Brand Online

  • Dan
  • Branding, Digital, Online, Positioningbusiness
  • Business
  • 06, June

The ‘new’ way of selling online is pretty old. There is another way.

Where we’re kind of at right now:

Freemium – The freeness! Mmm, but for the record vendors, there’s nothing premium about free, but we know what you mean.

Premium – A selection of price points you really want to sell me (and what I’ll probably have to ‘one up’ buy to get that one tool/palette/capability I wanted in the first place).

Dreamium – A word I made up to sell the really deep pocket product you should be trying to sell me, if only to better position the ones back down the list.

All of the above are out there in some shape or form, but we gluttonous online consumers ultimately expect free. However, we’ll relent and pay something if the product is good enough, maybe (So not a very premium brand position after all perhaps?).

I’ve re-discovered an old framework that I’d like to become more prevalent again. Highlighting the real notional value of money.

I did a search yesterday for a tool that would de-duplicate my music folder (Yes, more freeness that I should feel more guilty about). There are loads of contenders and I plumbed for DupeGuru.

It works, very clean, it found 1030 duplicate files and had some cute ways to manage the process perfectly (Hard linking files to the remaining file is a really nice touch), but how it asked me for money was the real cuteness, and actually made me open my wallet.

The winning formula for me:

1. The free version had full functionality but limited to number of dedupes (Which is fair enough)

2. To buy, I could ‘donate’ whatever I wanted (but had to pay something)

3. I didn’t have to ‘donate’ to that product (I could fund other products or causes)

Subtle differences for sure, but it took me on a thoughtful journey that made me appreciate ‘value’ (Maybe you could take your customers on theirs?).

Someone wrote this software. It really helped me. How very dare I expect it for free?! I wouldn’t go into a sweet shop, suck on a few Kola Kubes, then buy half of a different packet that I really wanted, while sneering at the manager as I walked out?! Crazy!

But I don’t think I’m alone?

Am I?